
Willingham’s portrayal of Bigby (the Big Bad Wolf turned private eye), Snow White (“Fairest of Them All”, Director of Operations of Fabletown, and avenger against pedophilic dwarves), Rose Red (Snow’s divergent, wild, and jealous sister), and Jack (narcissistic trickster) challenges contemporary assumptions about gender, heroism, narrative genres, and the very conception of a fairy tale.

This tension between Willingham’s subordination of fairy-tale characters to his overarching libertarian ideological narrative and the traditional folkloric identities drives the storytelling momentum of the Fables universe. Willingham’s approach to these fairy-tale narratives is synthetic, idiosyncratic, and libertarian.

Fables characters are richer for every perspective that Willingham deploys, from the Brothers Grimm to Disneyesque aesthetics and more erotic, violent, and horrific incarnations. Willingham uses fairy-tale pastiche and syncreticism based on the ethos of comic book crossovers in his redeployment of previous approaches to fairy-tale characters.

Bill Willingham’s Fables comic book series and its spin-offs have spanned fourteen years and reinforce that fairy-tale characters are culturally meaningful, adaptable, subversive, and pervasive.
